K-Way x Mariacarla Boscono
WHEN & WHERE
December 2021 – RONIN 浪人, Milan
WHY
Collaborating with Mariacarla Boscono to create the second capsule collection for K-Way, increasing brand awareness.
Pilot Room managed the collaboration between Mariacarla Boscono and K-Way for the second drop of the collection: the top model designs the line, the winter update of the highly anticipated collaboration launched back in SS21. This experience marks her as an artistic director, photographer and brand endorser at the same time.
The agency supported K-Way in organizing appointments with Mariacarla Boscono, following the creative process. Pilot Room curated the media coverage, planning one to one interviews with a selection of the best magazines.
