Sergio Rossi Presentation
WHEN AND WHERE
Eden Skyhouse Milan
MFW September 2022
WHY
To present the new SS23 Sergio Rossi collection.
Sergio Rossi presented his new SS23 collection in collaboration with artistic director Evangelie Smyrniotaki in front of Milan’s breathtaking skyline at the Eden Skyhouse on the 29th floor. The event was divided into presentation and cocktail hour, Pilot Room invited a well-chosen group of guests to both. The required target audience was cool and social people.
Pilot Room also handled the seeding activity, selecting 15 profiles from its guests.
